In a Digital Benchmarking, you not only need to know the products of your competition, you need to do a serious research of: What has been done online and what has not, in your target market and the different profiles that derive from the research

A Professional research will allow you to know, Consumption Habits, needs, services you demand, as well as the physical location of your potential customers. 

Based on a Digital Benchmarking , we avoid wasting thousands, or hundreds of thousands of dollars on failed advertising investments, often made blindly, by designing strategies based on speculation and not accepting the fact that the online marketing bases its results on engineering processes and strategy information. what we call Marketing Intelligence.

In addition, our Marketing Intelligence Model analyzes the organization to determine tools, channels, SEO guidelines, etc. to define strategies that guarantee the profitability of the digital business, being indispensable for this purpose the complete integration with the traditional operation of the company.

SEO and SEM guidelines derived from Marketing Intelligence are established such as: Documented and concrete tasks, action plans to develop source codes and online search processes. for each of the different websites, channels and tools to be used in the Digital Marketing Strategy.

Most Marketing Agencies make their customers spend on exaggerated paid advertising campaigns on social media or google, reducing their strategies to tag or keywords, selling it as Digital Marketing when it is simply Digital advertising.

Unlike Digital Advertising; Digital Marketing is a fusion of software engineering processes, and scrupulously planned marketing strategies based on benchmarking and analysis and market research specialized, greatly reducing the investments in advertising and exponentially increases lead generation and conversion rate in sales.

A Digital Marketing Strategy that does not have a specific sales methodology for the product or service it promotes, and is not designed for smartphones and tablets is doomed to failure.